Your Potential Customers - When are visitors visiting?

Ever wonder how many people visit CustomMade.com by specific day of week, or weekdays vs. weekends, specific date in a month, location of visitors etc.?

I’ll explore various different metrics (i.e. locations, time of day etc.) each week.

Please do not hesitate to ask about any particular data point/s that you are interested in – we can certainly dig deeper – and look at your CustomMade data. Just post a comment here or email me at mary@custommade.com.

So back to CustomMade.com’s overall website usage… What do I know already? From reading through CustomMade.com, and from Google Analytics; I know the following (rather impressive metrics):

• Over 750,000 people visit a year
• That’s over 2,000 visits a day!
• Sites of similar size and industry receive 42,000 visits a year
• That’s just 115 a day!

Please see chart below…

But what about the aforementioned data such as visits by specific day of week, weekdays vs. weekends, or specific date in a month??

Today, I’ll focus on CustomMade.com’s visits; by specific day of week, weekdays vs. weekends and specific date in a month.

Please see charts below…

So it looks like Sundays through Wednesdays are the highly visited days with Mondays being the “visit” winner. So it makes sense then that weekdays tend to attract more visits then weekends; given just one of the heavy ‘hitters’ is a weekend day. It also is clear that mid month (15^th and 18^th) tend to attract custom woodwork potential buyers.

So why does this matter? Besides just providing data to hungry metric geeks like myself – it helps for such things as days to add more photos, since Mondays seem to attract the most visits – maybe updating pictures in your gallery – or add some new ‘catchy’ description content every mid month Sunday night makes sense.

For more info on upgrading your current subscription to do such updates please visit http://www.custommade.com/subscribe.php

Also – maybe your gallery is not open on Mondays or you are taking a vacation – even more reason to have a stronger online presence during that time frame – you never want to miss potential customers!

So what do you think? Did you expect that most folks are ‘noodling’ through your custom pieces on Mondays? Honestly – I would have guessed Fridays.

But then soon realized that Mondays make sense – the reason why these visits are ….well visiting…is ease of access and mind soothing. Perusing through fine custom woodwork, cabinetry, carvings etc., on a Monday back at work sounds right on, nothing like a cure for the Monday blues….

Thank you for reading….